23 Oct 2023
Are you sitting in your storage facility waiting and hoping for good reviews to show up on your Google Business Profile?
Or are you going out and getting them?
Ideally, you’re providing such an exceptional experience that every tenant leaves you a 5-star review out of the gratitude deep in their hearts - but I wouldn’t count on it.
The competition is out there drumming up 5-star reviews everywhere they can find them. If you’re sitting back and letting them come to you, you could find your website falling behind.
Good reviews are hugely important for self storage marketing. Not only do reviews show your customers that their neighbors trust you, but they also play an important part in building your SEO Search Engine Optimization.
Good reviews are a strong ranking signal for Google - Google’s algorithm wants to show searchers the best answer for their query, after all. Reviews are one of the primary ways Google’s robots can tell the difference between a good storage facility and one that might disappoint their searcher.
Of course, the quality of the review is fundamentally important. Getting lots of 3-star reviews won’t do you a whole lot of good. However, once you start getting 4- and 5-star reviews consistently, the quantity of reviews begins to matter.
Imagine if one friend recommends a new restaurant. Maybe you trust their take, maybe you don’t. Maybe they like food so spicy the servers wear latex gloves to touch it. But if all your friends start raving about it?
Probably time to check it out, right?
Believe it or not, Google works off that same logic. The more positive recommendations your GBP has, the more likely Google is to show you to a searcher.
Important Note! No amount of reviews will outcompete proximity. If your searcher is thirty miles from your facility, you won’t show up in their local pack. Don’t bother trying to win these customers. Focus on your local community instead!
Good reviews also can’t outweigh a bad website. If your website doesn’t function or doesn’t exist, good reviews on your GBP have very limited value.
Once you’ve got a solid website, a strong Google Business Profile, and a great customer experience, then it’s time to target getting more reviews!
The best way to get good reviews on your GBP is to ask for them.
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